Nick is CEO and actively oversees all its projects. Before joining We Are What We Do in 2007, Nick worked as a teacher, youth worker and campaigner, exploring new ways of bringing social issues to life for larger, more diverse audiences. His work here has taken this a step further, drawing on behavioural economics and social psychology to create projects that “incidentally” affect people’s behaviour in positive ways.
Over the last five years, with Nick at the helm, his team have launched a string of creative behaviour change products and tools and won numerous awards for their work.
Nick really likes American Football movies and will always regret not getting to be a quarterback at a pep rally. He really doesn’t like emoticons :(
Tori is our Creative Director and has been at the heart of We Are What We Do’s creative process since 2009, drawing on her background at London advertising agency WCRS where she won D&AD, BTAA, and Creative Circle awards.
She manages a host of graphic designers, animators, photographers and web designers overseeing the look and feel of all We Are What We Do projects and finding innovative ways of making them reach and appeal to as wide an audience as possible.
She also manages the office window boxes and has successfully propagated a number of plants.
Research and Evaluation Director
Kathleen leads on the rigorous research that forms the foundation of all our work, and the evaluation of all projects, from the initial stages of concept development, through to the refinement of products and services, to the establishment of long-term impact analysis frameworks.
Previously, Kathleen has led research projects, both in the UK and internationally, as Senior Manager for Research and Economics at the City & Guilds Centre for Skills Development, working with a wide range of stakeholders, from community level to international policymakers.
Kathleen loves understanding how things work and her claims to fame include having done a presentation on an IMAX size screen (fortunately there were no three foot typos…).
Chief Technical Officer
Alex is our Chief Technical Officer and as such takes the lead on all our digital activities. It’s a diverse job that ranges from managing our team of designers and developers, to helping our account managers specify projects for the development team, to working with our strategy team to identify how we can use all things digital to maximise our reach and value. Alex loves the breadth of tasks thrown at him each day, whether he’s designing better ways for us to run lean, efficient and fun projects or fixing the printer (he normally just turns it off and on again).
Alex started his career with IBM in 1996 and has nearly 20 years experience in the industry. He got the top first in Computer Science at Bristol, he’s a Chartered IT professional (CITP), he programs in 14 languages, yet frequently can’t make his mobile phone do what he wants it to. He has two little girls who often break his home computer then request that “Daddy fix it”.
Ella is our Account Director and as such manages many of our relationships with partners and is the primary point of contact between them and the We Are What We Do team. She project manages all joint ventures, planning projects so they meet the partners’ needs and integrate into our research and development work.
Ella is also in charge of our internal processes, designing and running them in such a way that our small team is able to work on a diverse range of projects and responsibility is smoothly passed between our research, design, build and strategy specialists as we work through our social innovation process.
She also works closely with our comms team both to promote our own products, and to help partners get the most of theirs.
Ella is known for her awesome laugh and ability to whip up a themed Spotify playlist for any occasion.
Julia has had a long and prestigious career in finance and now keeps We Are What We Do’s finances in order, preparing accounts and budgets as well as providing general financial and tax advice.
When she’s not working with us, she’s doing the sums for two market research companies and a fruit and veg company and looking after her three kids.
Julia enjoys making jam, swapping books and eating dessert.
Kate is our Senior Designer and works across a wide range of projects from brand identities to exhibition design, web interfaces to infographics. She has particular expertise in UI and UX design.
She has experience designing and art-directing for a wide range of non-profit and corporate clients, including the Victoria and Albert Museum, Comic Relief, The Epilepsy Society, Sophy Robson, The Go Team, Ted Baker and D&AD.
Kate won’t mind us saying she’s a complete pedant when it comes to all details designy and frequently tells a blank-faced team how much she is enjoying a new font weight or the firmness of a particular paperstock.
Office and Finance Manager
Rebecka is our Office and Finance Manager. She manages everything large and small that keeps the office running smoothly, from receipts to lighting systems, communal fruit bowls to couriers.
Rebecka has a background in the literature sector where she used to coordinate poetry projects and keep everyone organised, which she continues to do at We Are What We Do.
She loves nothing better than books, knitting and swing dancing.
Naomi is our Lead Researcher, working closely with Kathleen, and spends most of her time finding things out. She gathers information at the start of a project to feed into project designs, she speaks to users to test out ideas when they have been designed and she helps evaluate how successful a product or service has been. Her work can range from reading academic papers, to speaking to people in person, to scouring the internet.
Having spent five years as a researcher, Naomi has worked in both the charity and commercial sector and loves the mix of people she gets to talk to as part of her job. Naomi is a keen swimmer and has a passion for Jazz singing, although recently found out she is pretty appalling at karaoke.
Digital Product Manager
Breandán (pronounced brown-dawn) is our digital product manager, developing platforms like Historypin and Internet Buttons to meet the long-term and short-term needs of their communities. He works with the technology, research, design and executive teams to build and share a practical vision for all of our digital products and services.
He has 20 years of experience building digital systems for public, private and not-for-profit organisations, most recently as the Chief Product Officer at the Europeana Foundation in The Hague. He has a passion for community-driven cultural heritage projects, and has collaborated with memory institutions, academics and volunteers to find the best digital solutions.
He is a keen Irish traditional musician, holds an MA in Ethnomusicology from the University of Limerick and is working on a PhD about online audiovisual folk music archives.
Historypin Strategic Partnerships Director
Jon is Historypin’s Strategic Partnerships Director. Working with our vast network of cultural heritage, academic, and technology partners, Jon leads our development of institutional infrastructure (like Linked Open Data, and the convening of game-changing conferences and working groups) and advises on our consumer-facing web and mobile products.
Beyond Historypin, Jon has organized the first International Linked Open Data in Libraries, Archives and Museums Summit, founded LookBackMaps and project manages Civil War Data 150, a collaborative project about the American Civil War.
Jon is a long time resident of San Francisco and brings some high-octane Bay positivity to the more cynical British team, brightening the end of their day as he logs on 8am PST with phrases like “Guys! This is awesome! :)”.
Historypin Operations Director
Rebekkah is Historypin Operations Director and takes responsibility for all day-to-day Historypin activities, managing the delivery of projects, partnerships and internal objectives. She supports hundreds of archive partners to share their collections on Historypin and manages the project officers.
Rebekkah joined We Are What We Do when Historypin was in embryonic form and has been instrumental in growing the network of archive partners which now stretches round the globe.
Rebekkah is very much an night owl so don’t be surprised if she sends you emails in the very early hours of the morning.
Historypin Project Officer
Kerri is our Project Officer in San Francisco. She helps to manage local projects and partnerships, and never gets tired of telling people about Historypin. Kerri discovered us studying Public History in London, joined us for an internship, and has been hooked ever since.
A certified anglophile, she loves all things British, as well as listening to music and going to concerts. Never letting work become work, whenever she has a spare moment Kerri also loves nothing more than finding new Street View locations to take modern replicas with her Historypin app.
Historypin Project Officer
Max is a Project Officer for Historypin in San Francisco. He works on the project Sourdough & Rye, collating the Jewish history of the Bay, and other initiatives local to the area.
Max hails from Los Angeles, where he honed his digital humanities skills and American history prowess at UCLA. He is passionate about using digital history to facilitate new modes of community outreach and engagement.
In his spare time, Max watches and plays basketball, though is much better at the former than the latter.
Historypin Project Officer
Alex is a Project Officer for Historypin, based in the London office and is in charge of taking Historypin into communities around the world. She manages and delivers Historypin local projects, from setting up partnerships, to running sessions in care homes to tweeting about all her adventures.
She has a big interest in digital heritage. She did a degree in Archaeology and Classical Studies and a MA in Archaeology and Classical Art, has worked for the Ure Museum of Greek Archaeology and Kings Centre for Computing in Humanities and most recently was the Collections and Exhibitions Officer at Islington Museum.
Alex is the only member of the team to live on a boat (a Dutch Tjalk and is called Soli).
Historypin Senior Advisor
Tony is a Senior Advisor to Historypin and has been involved in the project since its early days.
He read history at Cambridge and collected a number of accolades along the way including Scholar, Prize Double First, MA, PhD…For a decade he ran the world’s largest history list at Oxford University Press. He was a founding director of Hambledon and London (Sunday Times Small Publisher of the Year 2001-2002) and first Chief Executive of The History Press. A publishing studies examiner, lecturer and published author, he is also a former Board Director of Theatre de Complicite, partner in an historical walks company and director of a literary agency.
Giles is co-chair of our board and been involved with We Are What We Do from its inception in 2004. He’s worked at Cadbury Schweppes, Saatchi & Saatchi and helped set up M&C Saatchi before starting Good Business, one of Europe’s leading Corporate Responsibility Consultancies.
He’s penned a couple of books, including Good Business with Steve Hilton, and writes monthly columns for the Times and the Ethical Corporation.
He makes a mean crab linguine.
Founder & Co-Chair
David founded We Are What We Do.
He lives and works in Newham where he set up Community Links, a groundbreaking inner-city charity that delivers practical projects in East London, influences organisations across the UK and contributes to government policy. David is also co-founder of the Children’s Discovery Centre and has written several books including “Unconditional Leadership” and, with Gordon Brown, “Britains Everyday Heroes”. He later led the Prime Minister’s Council on Social Action.
David’s not very keen on awards but has won a few, including an honorary doctorate from the Open University and an OBE.
If he were to begin again, David would find a circus that could use a magician with more enthusiasm than talent. As it is this is a half forgotten hobby which gets very little attention from a full time community worker and father of three.
Stan sits on our board and takes care of all our legal worries. Stan has worked as a corporate lawyer for 25 years, and is now a top dog at Lyndales. He is also a Trustee of Community Links for which he was recently honoured with an OBE.
He is a passionate Londoner, father of 2 and spends his spare moments travelling, checking out architecture and long distance walking.
Paul sits on our board and has been involved in We Are What We Do since our first project, Change The World for A Fiver. He has a long history in innovation and strategic thinking within the advertising and marketing communications sector.
During his 30-year career, he has started two communications agencies, run some of the largest Advertising agencies in Europe and set up Marketing at the BBC.
Paul has been heavily involved in many ground-breaking charity and public service initiatives including a 20-year involvement with Comic Relief and the establishment of both Pilotlight and TimeBank. Paul was also a member of the Gordon Brown’s Council on Social Action.
Paul co-founded the street party movement, The Big Lunch, and is currently founder and CEO of Your Square Mile, the citizens’ mutual.